More and more, your potential clients are forsaking those heavy Yellow Pages paper books for Google and other engines. It's easy and fast to do a search for "lawn care Montpelier" -- and if you don't find one in the town of Montpelier, widen the search to "lawn care Vermont" -- try widening your search with Yellow Pages!
And it's not just the clients. Faster and faster, local businesses are coming online. They are using the Net to...
build trust and deepen relationships with existing local customers by providing friendly, personal information about the business, great content (ex., valuable "do-it-yourself" articles), "web site only" specials, etc. (but this is only the first and most obvious step)
Video By SBI! Owner (more) "My Local Business (Landscaping) Loves Its Silent Partner"
raise their local profile above that of competitors
promote locally and take customers from competitors
continue to stay "top-of-mind" and deepen relationships with customers through an e-zine (and build sales, too -- ex., "It's spring, which means it's time for aerating and fertilizing your lawn." - OR - "Announcing our Web-site-only-10%-off-your-next-oil-change coupon")
build targeted traffic to find new customers, even add entirely new income streams (ex., as a chimney sweep, your articles on fire safety not only endear you to local customers, but will attract global ones too -- you can monetize this traffic through Google AdSense ads and affiliate programs, as we will see below)
leverage their local expertise and knowledge for global clients, selling their goods online, even through online auctions (see monetization article below).
It's time -- develop a solid Web presence, generate targeted traffic, build loyalty through a newsletter for customers, get the edge on local competition, and add new income streams.
This "ad" delivers 100 times the results... at 1/10 of the price. People are searching less and less by the offline and more by the online ...
If your small, local business does not use a Net presence to promote itself, keep in touch with its customers, extend its reach, and take your competitors' customers, your competitors will do it to you, and soon. Yes...
Use the Web... Before Your LOCAL Competition Does
Do you sell car parts in Chicago?...
Or acupuncture in Montreal, Canada?...
Whatever your local business may be...
Your world, your reach, your impact is now
much, much bigger than a 4" x 2" Yellow Pages ad.
This site shows you how to get 1,000 times (literally) the value
of a Yellow Page ad from a Web site, regardless of the
type of local clientele you have, and
regardless of your background... starting from scratch,
no technical skills or Net marketing mastery required.
and more by the online 
...
