Promote Your Website
Here are some tips on how to promote your website. "If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to promote your website. Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible: 1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others. 2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE! 
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The best tool I have ever seen for building and promoting your website can be found at Site Build It. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Click here to learn more about Link Building Strategies Check the on-page factors and be sure to get linked from authority sites in your topic area. If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm 4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. You can send your press release via our Press Release Submission Form 5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings. We use both EzineArticles and ArticlesBase as our primary articles submission web sites. 6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" for tips on how to improve your conversion rates. 7. Syndicate your content. You can auto-pilot your marketing and attract visitors every time you update your content via RSS feeds. Or if you have a blog, you can use it to draw customers repeatedly to your website. Bookmark our Resources for Marketing Your Blogs and RSS Feeds to help you spread the word about your RSS feeds or blog. 8. Ann Sieg's Renegade Network Marketer is a wonderful tool to use to promote your website on the cheap. She has tons of useful tips, many of which we have used to promote this web site. Check out her info at Promote your website. 9. Another great way to promote your website is to use free classifieds. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are: 10. Last but not least is John Reese's Traffic Secrets 2.0 If you only have $400 to invest in your business then I recommend putting it here. This is the best ROI you will get anywhere. You will learn everything you need to know on how to build huge amounts of traffic and leads to and from your web site.
How to Rank High on Google To rank high on Google, your website has to be measured by “500 million variables and 2 billion terms” of Google’s equation, as stated on Google’s Corporate Information Technology Overview page. Google’s ranking system is based on a democracy, and the citizens are the links on the worldwide web that vote for each other. Not unlike our government today, many of these “links” are paid for, and some are of greater value. Ranking high on Google is playing politics. Links and Keywords are the key players in the ranking game. Google also takes into consideration the full content of the page including HTML codes, fonts, subdivisions and the “precise location of each word.”
Links are votes. You must develop a link strategy. Google likes linking things together. Create a rich network of links with distinct quality content. Your website must have quality links going out and coming in. Quality is the key word. Links from reputable pages (which ironically includes .gov pages) are given more weight than links on “link farm” pages. Linking to a “link farm” is one of the worst things you can do and can potentially get your deported off the web. The better the links, the better your ranking. Google will factor in your page content and the content of the pages you link to. Do your research. Google has a free page rank tool on their toolbar. Use it to find out the page ranking and visit the site.
Google also gives more weight to one-way links that lead to your site, and less weight to reciprocal links. How do you get these? Buy them. List yourself in a reputable directory listing. Make sure you are listed in the Open Directory Project (DMOZ.org). If you can’t buy links, write good content. Give someone a reason to link to your site. Again, the keyword is Quality. Submitting articles and press releases are also strategies in the linking game.
Keywords are your platform. They are what you stand for. Words count. Graphics don’t. Make sure your words are not in graphic form and make sure you have relevant titles under your graphics. Start with your title tag. Put everything you stand for in ten words or less. Make your URLs short and keyword specific. Brand yourself. If you type in soda, Mountain Dew will not show up on the first page. If you type in Mountain Dew, it will be on the first page. Brand yourself so users know what they are searching for. Do not put the same words in every heading and every tag. Be descriptive. Sell yourself. There are multitudes of free keyword rank and suggestion tools. Use them as a supplement to your knowledge of your company.
Think of every element in your website as words and pages in a presentation that is going to be up for a vote. Does everything fit? Is it all related? Are you a reputable company with a quality product? Does it sell? Now sell it. Google is waiting for you.
This article is sponsored by http://www.spinsuccess.com/affiliates/id/2401_1_aaid_1
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